In 2024, we received an important assignment from Simply to create an advertising campaign that was unique and witty. Our task began with designing a creative mockup that would serve as the basis for the entire campaign. We then proceeded to develop a microsite that would house all the relevant information about Simply's new flavor lineup for the year.

SIMPLY SPIKED: LIMEADE UNVEILING

Sprint 1: Personas

  • Young Urban Pro

    Name: Amanda Lee
    Age: 29
    Occupation: Graphic Designer
    Location: Brooklyn, NY
    Background: Amanda is a graphic designer living in a trendy Brooklyn neighborhood. She enjoys trying new things, including the latest food and drink trends. After a long day at work, she likes to unwind with a refreshing beverage, and she's always looking for unique and flavorful drinks to enjoy with friends.

  • Outdoor Enthusiast

    Name: Jake Thompson
    Age: 34
    Occupation: Software Developer
    Location: Denver, CO
    Background: Jake is a software developer who loves the outdoors. He spends his weekends hiking, camping, and exploring nature. After a day of outdoor activities, he enjoys winding down with a cold drink. He looks for convenient, portable, and refreshing beverages that he can easily take on his adventures.

  • College Student

    Name: Emily Roberts
    Age: 21
    Occupation: College Student
    Location: Austin, TX
    Background: Emily is a college student who loves to socialize and attend parties. She enjoys trying new and trendy drinks and often hosts gatherings with her friends. She looks for fun and flavorful beverages that can make her parties more enjoyable and memorable.

Sprint 2: Wireframes

  • Early Concepts

    Our team worked tirelessly to ensure that every detail of the campaign was perfect and that Simply's new flavor lineup was presented in the best possible light. We brainstormed ideas, conducted research, and collaborated with Simply every step of the way to create a groundbreaking moment for the company.

  • Round 1

    We worked closely with Simply throughout the entire process, providing regular updates and seeking their input to ensure that we were aligned with their vision.

  • Final

    As a result of our hard work and dedication, Simply's new flavor lineup was unveiled to great fanfare and excitement. The microsite we created received widespread attention and praise, and the entire campaign was widely regarded as a major success.

Final Sprint:

AFTER THE LAUNCH

AFTER THE LAUNCH

We were able to successfully showcase Simply's new flavor lineup in the best possible light, creating an online buzz and appearing on Adweek, cspdailynews, and other platforms. Our team's dedication to excellence and focus on details truly stood out in this campaign, and we feel honored to have been a part of this significant achievement for Simply.