In 2023, I helped design an outdoor fitness gym for Muscle Milk and the National Fitness Campaign. We worked together to design and construct an outdoor gym to make fitness more accessible to an underserved community in Atlanta, I was honored to be a part of such a meaningful initiative.

  • Early Concepts

    Initially, we proposed a campaign to encourage people to vote on which city the outdoor gym would be built in. The nominated cities were Atlanta, California, and Orlando. We developed a strategy to promote the online polls, including social media and athletic partnerships. Our goal was to make the voting process accessible and fair.

  • Round 1

    Our marketing campaign was a huge success, Muscle Milk soon approached us with the idea of collaborating on a gym design with the National Fitness Campaign. We proposed a plan to customize the gym by painting the bars in Muscle Milk Red and adding a special illustration.

  • Final

    The result was a unique space that truly inspires and motivates anyone who uses it to reach their full potential. At the unveiling, Atlanta City Council member Jason Winston declared March 13 “Candace Parker Day” in recognition of her illustrious basketball and broadcasting careers, and significant off-court contributions.

AFTER THE LAUNCH

AFTER THE LAUNCH

“No matter what level you are, inner and outer strength is important. To have something like this out here—adults, kids, whoever can come out here and do yoga, lift, do all those things—it’s super special because I remember what it was like when I was younger to have that.”

- Candace Parker