Since its establishment in 1970, Johnson Financial Group has been built on a vision of providing unparalleled personal service and a dedication to the communities it serves. With over 30 locations in Wisconsin and Minnesota, the group offers a comprehensive range of banking services, including wealth management, mortgage services, leasing, and consumer and commercial banking. And in 2024, they approached our team to assist with revitalizing their online presence.
Rebranding such a legendary and influential entity was a challenging but rewarding task. Despite encountering some resistance, we approached the project as an opportunity for growth and learning. Our mission was to honor the brand's heritage while boldly adapting it to engage with new audiences.
To achieve this, we incorporated specific design elements that resonated with the brand's identity. We added a check texture in the background to evoke a sense of authenticity and trust, reminiscent of the texture found on banknotes. Additionally, we highlighted the text to mimic the look of cash when it gets stamped at the bank, adding a dynamic and visually appealing touch.
Our team successfully executed this vision by creating compelling visual content for their LinkedIn, Facebook, and Instagram profiles, ensuring a cohesive and engaging presence across all platforms.
AFTER THE LAUNCH
AFTER THE LAUNCH
I had an exceptional experience with Johnson Financial Group, which provided me with invaluable insights into the intricacies of the financial sector. Throughout this experience, I developed a deeper understanding of effective communication strategies and gained the ability to navigate tasks with adeptness and composure. Our collective efforts not only enabled us to meet the deadline but also resulted in surpassing their expectations, ultimately contributing to the steady and substantial growth of their online presence on a monthly basis.