In 2022, we were entrusted with a significant brief from Hotels.com. Their aim was to launch a compelling marketing campaign in both the US and UK, utilizing a giveaway as an incentive for user engagement. Hotels.com planned to award 1,000 USD or GBP each day throughout the contest. The comprehensive brief encompassed not only static images but also an animation to be incorporated.
The concept behind the marketing campaign was straightforward yet impactful. We strategically crafted a series of thought-provoking questions to spark interest and interaction among our followers. As the campaign unfolded, we observed a substantial increase in engagement from our audience, allowing us to strategically plan and execute a subsequent holiday campaign to capitalize on this heightened interest.
AFTER THE LAUNCH
AFTER THE LAUNCH
After a successful holiday marketing campaign, hotels made the decision to rebrand for the upcoming year. As a result, we proceeded to launch numerous marketing campaigns for them, building upon the success of the holiday campaign.