In 2022, Hefty launched limited-edition Cinnamon Pumpkin Spice Ultra Strong trash bags, adding a festive twist to everyday disposal. Our team managed marketing and web design, crafting engaging campaigns to highlight the bags' durability, while ensuring a seamless online shopping experience.

Sprint 1: Personas

  • Seasonal Decor Enthusiast

    Name: Sarah Thompson
    Age: 34
    Occupation: Interior Designer
    Location: Boston, MA
    Background: Sarah is an interior designer who loves to embrace seasonal trends in her home and work. She decorates her house for every holiday and season, and fall is her favorite. She enjoys creating a cozy and festive atmosphere and is always on the lookout for unique, seasonal items.

  • Busy Suburban Mom

    Name: Jennifer Wilson
    Age: 38
    Occupation: Stay-at-Home Mom
    Location: Suburban Chicago, IL
    Background: Jennifer is a stay-at-home mom with two young children. She loves to make every season special for her family, and fall is a particularly busy time with Halloween and Thanksgiving. She enjoys adding seasonal touches to her home and is always looking for fun and practical ways to celebrate.

  • Professional Trendsetter

    Name: Alex Martinez
    Age: 26
    Occupation: Social Media Manager
    Location: Los Angeles, CA
    Background: Alex is a social media manager who loves to stay on top of trends and share them with his followers. He enjoys experimenting with seasonal products and sharing his finds on social media. Fall is one of his favorite seasons to create content around, thanks to its rich colors and cozy vibes.

Sprint 2: Wireframes

Early Designs

Final Sprint:

We faced many challenges while developing and launching the product, including frequent directional changes from clients, coordinating with multiple vendor partners, and navigating IT-related queries and procedures to create a microsite. Despite these challenges, the product exceeded the client's expectations. Finally, this brand act led us to new work with Hefty.

At the esteemed SABRE Awards, our hard work and dedication to nurturing authentic connections, establishing credibility, and fostering innovation were acknowledged. It was a true honor for us to be the recipient of the prestigious Innovation Award from SABRE in 2023. The SABRE Awards, known as the foremost PR award competition that spans across various global regions, including North America, EMEA, Asia-Pacific, South Asia, Africa, and Latin America, recognized our contributions. My active involvement in developing the marketing strategy, designing the website, and implementing the ordering system played a significant role in our success and eventual victory.

AFTER THE LAUNCH

AFTER THE LAUNCH

We were featured on national broadcasts, including SNL, Jimmy Kimmel, Jimmy Fallon and CBS News. Our team was thrilled to have created such a unique and innovative product that quickly became popular. The bags sold out within just three minutes of their release, and Hefty thanked us for delivering products that our customers love.