In 2023, as a leading brand in the better-for-you food category, Halo Top consistently seeks new and innovative methods to produce high-quality treats that resonate with consumers and promote a sense of well-being. The company enlisted our assistance in launching their latest product, Frozen Yogurt Pops, representing the newest addition to Halo Top's range of innovations.

Halo Top

  • The Beginning

    At the beginning of the project, our image selection was limited. We made the decision to shift from our original photography concept to focus on the new yogurt flavors. It took some persuasion, but the brand ultimately agreed with our strategy.

  • Challenges

    In addressing the challenge, it was important to first gain the brand's confidence. Subsequently, we needed to present a compelling follow-up that would effectively communicate our vision and provide rationale for the proposed change. During the initial editing phase, we introduced a concept that closely aligned with the brand's established guidelines, focusing on the portrayal of exaggerated scenarios. This approach aimed to resonate with the brand's existing identity while offering a new perspective.

  • Release

    Following the initial positive reception of the second round of edits, adjustments were made to mitigate any exaggeration and realign with the packaging. Consequently, we introduced innovative elements while ensuring the final product was suitable for public release. With the brand's endorsement, the project culminated in a refined outcome.

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AFTER THE LAUNCH

AFTER THE LAUNCH

After finalizing the campaign, we achieved widespread coverage across various news outlets including PRnewswire, foodbusinessnews, and businessinder. This launch marked the beginning of Halo Tops' larger plan, as they have since introduced more high-end flavors to their popsicle lineup. Our efforts successfully kick-started their new endeavors and subcategories.